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Fundamentals of Global Strategy.pdf
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to…

Fundamentals_of_Global_Strategy_A_Business_Model_Approach_26783.pdf
This book looks at the opportunities and risks associated with staking out a global
competitive presence and introduces the fundamentals of global strategic thinking.
We define crafting a global strategy in terms of change—how a company…
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