Commercial Communication in the Digital Age : Information or Disinformation?
Communication
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
André Schüller-Zwierlein
De Gruyter Mouton, Berlin
Textbooks
Communication in the Real World: An Introduction to Communication Studies
Communication Studies
Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.
Author Removed at Request of Original Publisher
University of Minnesota Libraries Publishing edition, 2016. This edition adapted from a work originally produced in 2013 by a publisher who has requested that it not receive attribution.
Business Communication
Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.
University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.
Understanding Media and Culture: An Introduction to Mass Communication
Media and Culture
Mass Communication
Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today’s students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge’s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan’s Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, ”The medium is the message.“ The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
University of Minnesota Libraries Publishing edition, 2016. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.
Public Speaking
"The revisions include a new look and font, new graphics, and an appendix on first year issues. The table of contents is hyperlinked, and all graphics are tagged." Original Description: "In fifteen chapters the authors have attempted to address all the major concerns, issues, and material that an introductory, freshmen-level public speaking course involves. Beginning with the value of public speaking to one’s life and overcoming public speaking anxiety, the subsequent chapters cover listening and audience analysis; plagiarism and ethics; invention and thesis development; research; organization; introductions, conclusions, and transitions; supporting material; delivery; visual aids; language choices; informative speaking; persuasive speaking; logic and fallacies; and special occasion speeches. The book was written with students in the open access college and with diversity in mind. All the topics that would be found in a traditional textbook are there, at no cost. The appendices include a glossary (key terms are also defined in the text and highlighted in boxes in the margins), a chapter on speaking to diverse audiences, sample outlines, and references. Color photographs, diagrams, and charts are included. The book is being used for the first time with the full cohort of freshmen student, and ongoing revisions are planned as needed.
Barbara Tucker
Kristin Barton
University System of Georgia
Implementing open access mandates in Europe
Implementing
The implementation of open access policies in Europe is a socio-technical undertaking whereby a wide range of stakeholders work together to bring out the benefits of open access for European and global research. This work provides a unique overview of national awareness of open access in 32 European countries involving all EU member states and in addition, Norway, Iceland, Croatia, Switzerland and Turkey. It describes funder and institutional open access mandates in Europe and national strategies to introduce and implement them. An overview of the current European repository infrastructures is given, including institutional and disciplinary repositories, national repository networks, information portals and support networks. This work also outlines OpenAIREplus, a continuation project which aims to widen the scope of OpenAIRE by connecting publications to contextual information, such as research data and funding information. Opportunities for collaboration in order to achieve European and global synergies are also highlighted. The OpenAIRE project, a joint collaboration among 38 partners from 27 European countries, has built up a network of open repositories providing free online access to knowledge produced by researchers receiving grants from the European Commission or the European Research Council. It provides support structures for researchers, operates an electronic infrastructure and a portal to access all user-level services and works with several subject communities. Birgit Schmidt is affi liated with Goettingen State and University Library. Iryna Kuchma is affi liated with EIFL.
Birgit Schmidt
Iryna Kuchma
Universitätsverlag Göttingen
International Advances in Writing Research: Cultures, Places, Measures
Writing
The thirty chapters in this edited collection were selected from the more than 500 presentations at the Writing Research Across Borders II Conference in 2011. With representatives from more than forty countries, this conference gave rise to the International Society for the Advancement of Writing Research. The chapters selected for this collection represent cutting edge research on writing from all regions, organized around three themes—cultures, places, and measures. The authors report research that considers writing in all levels of schooling, in science, in the public sphere, and in the workplace, as well as at the relationship among these various places of writing. The authors also consider the cultures of writing—among them national cultures, gender cultures, schooling cultures, scientific cultures, and cultures of the workplace. Finally, the chapters examine various ways of measuring writing and how these measures interact with practices of teaching and learning. Edited by Charles Bazerman, Chris Dean, Jessica Early, Karen Lunsford, Suzie Null, Paul Rogers, and Amanda Stansell.
Charles Bazerman
Chris Dean
Jessica Early
Karen Lunsford
Suzie Null
Paul Rogers
Amanda Stansell
Parlor Press
Writing Programs Worldwide: Profiles of Academic Writing in Many Places
Writing Programs Worldwide
Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined, managed, funded, and taught in the places where they work. Writing Programs Worldwide offers an important global perspective to the growing research literature in the shaping of writing programs. The authors of its program profiles show how innovators at a diverse range of universities on six continents have dealt creatively over many years with day-to-day and long-range issues affecting how students across disciplines and languages grow as communicators and learners. In these profiles, we see teachers and researchers relying on colleagues and on transnational scholarship to build initiatives that are both well suited to their specific environments and can serve as regional and often global models. Their struggles and achievements offer insights to colleagues in similar locales and across borders who seek to establish, enhance, and assess their own work as designers of writing programs. An introduction and three section essays by the editors illuminate themes that inform this collection. Growing networks of initiators and scholars and survey results from the International WAC/WID Mapping Project exemplify the argument of this collection for transnational exchange and collaboration.
Chris Thaiss
Gerd Bräuer
Paula Carlino
Lisa Ganobcsik-Williams
Aparna Sinha
WAC Clearinghouse
Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet
"This book contributes to the foundations of a critical theory of communication as shaped by the forces of digital capitalism. One of the world's leading theorists of digital media Professor Christian Fuchs explores how the thought of some of the Frankfurt School’s key thinkers can be deployed for critically understanding media in the age of the Internet. Five essays that form the heart of this book review aspects of the works of Georg Lukács, Theodor W. Adorno, Herbert Marcuse, Axel Honneth and Jürgen Habermas and apply them as elements of a critical theory of communication's foundations. The approach taken starts from Georg Lukács Ontology of Social Being, draws on the work of the Frankfurt School thinkers, and sets them into dialogue with the Cultural Materialism of Raymond Williams.Critical Theory of Communication offers a vital set of new insights on how communication operates in the age of information, digital media and social media, arguing that we need to transcend the communication theory of Habermas by establishing a dialectical and cultural-materialist critical theory of communication. It is the first title in a major new book series 'Critical Digital and Social Media Studies' published by the University of Westminster Press."
Christian Fuchs
Communication Beginnings: An Introductory Listening and Speaking Text for English Language Learners
This textbook is designed for beginning-intermediate English language learners. It is composed of 7 chapters, each of which covers specific speaking and listening learning objectives and includes dialogues, interviews, discussions and conversation activities. Each chapter includes listening and speaking components such as dialogues, interviews, discussions and conversation activities. Each chapter also focuses on 10 target words from the New General Service List of English vocabulary. The textbook includes an audio component that consists of recorded conversations of native and non-native English speakers, as well as links to additional listening resources on the web.
Della Abrahams
Portland State University Library
This 2nd revision includes a new look and font, new graphics, and an appendix on first year issues. The table of contents is hyperlinked, and all graphics are tagged. In fifteen chapters the authors have attempted to address all the major concerns, issues, and material that an introductory, freshmen-level public speaking course involves. Beginning with the value of public speaking to one’s life and overcoming public speaking anxiety, the subsequent chapters cover listening and audience analysis; plagiarism and ethics; invention and thesis development; research; organization; introductions, conclusions, and transitions; supporting material; delivery; visual aids; language choices; informative speaking; persuasive speaking; logic and fallacies; and special occasion speeches. The book was written with students in the open access college and with diversity in mind. All the topics that would be found in a traditional textbook are there, at no cost. The appendices include a glossary (key terms are also defined in the text and highlighted in boxes in the margins), a chapter on speaking to diverse audiences, sample outlines, and references. Color photographs, diagrams, and charts are included. The book is being used for the first time with the full cohort of freshmen student, and ongoing revisions are planned as needed.
Dr. Kris Barton
Dr. Barbara G. Tucker
Independent
From Grain to Pixel : The Archival Life of Film in Transition
The Archival
Film is in a state of rapid change, with the transition from analog to digital profoundly affecting not just filmmaking and distribution, but also the theoretical conceptualization of the medium film and the practice of film archiving. New forms of digital archives are being developed that make use of participatory media to provide a more open form of access than any traditional archive has offered before. Film archives are thus faced with new questions and challenges. From Grain to Pixel attempts to bridge the fields of film archiving and academic research, by addressing the discourse on film ontology and analysing how it affects the role of film archives. Fossati proposes a new theoretization of film archival practice as the starting point for a renewed dialogue between film scholars and film archivists.
Giovanna Fossati
Amsterdam University Press, Amsterdam
Writing for Strategic Communication Industries
Writing for Strategic
Communication Industries
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
Jasmine Roberts
Ohio State University Libraries
Exploring Movie Construction and Production
Exploring Movie
Production
Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and editing. Important terminology is defined and types of analysis are discussed and demonstrated. An extended example of how a movie description reflects the setting, narrative structure, or directing style is used throughout the book to illustrate building blocks of each theme. This approach to film instruction and analysis has proved beneficial to increasing students’ learning, while enhancing the creativity and critical thinking of the student.
John Reich
Open SUNY Textbooks
Information Strategies for Communicators
Strategies for Communicators
Written by two nationally recognized experts in information strategy, this book leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.
Kathleen A. Hansen and Nora Paul
University of Minnesota Libraries Publishing edition
A Guide to Technical Communications: Strategies & Applications
Technical Communications
Strategies & Applications
Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing this textbook was to create a resource specifically focused on and applicable to the kinds of communication skills most beneficial to the students who take our courses. Therefore, this textbook focuses on developing both technical and professional communication skills and will help readers practice strategies for critically analyzing audiences and contexts, real-world applications of rhetorical principles, and skills for producing documents (reports, proposals, instructions), presentations, videos, and wide variety of other professional communications.
Lynn Hall
Leah Wahlin
After the Break : Television Theory Today
Theory
Television as we knew it is irrevocably changing. Some are gleefully announcing the death of television, others have been less sanguine but insist that television is radically changing underneath our eyes. Several excellent publications have dealt with television's uncertain condition, but few have taken the specific question of what television's transformations mean for the discipline of Television Studies as a starting point. The essays collected in this volume aim to fill this void. Two fundamental questions string the various contributions together. First, is television really in crisis or is the present not so extraordinary when revisiting television's development? Second, should we invent new theoretical concepts or are our old ones still perfectly relevant? To answer such questions the authors in this volume take up diverse case studies, ranging from the academic series Reading Contemporary Television to Flemish Fiction, from nostalgic programming on broadcast television to YouTube, from tell-sell television shows to public television art in the 1980s.
Marijke de Valck
Jan Teurlings
Launch! Advertising and Promotion in Real Time
Advertising
Promotion
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it!
Michael Solomon
Lisa Cornell
Amit Nizan
Saylor Foundation
Communication for Business Success (Canadian Edition)
Business
The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership, and through the job search process. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments.
Murray Moman
"Sexy technical writing…we’ve got to be kidding, right? But no, we aren’t. Good technical writing is powerful and clear and gets the job done. It brings people together and solves problems. Good technical writing purrs and hums like that BMW you plan to be driving someday.What’s not sexy about that? On the other hand, poor technical writing skills may lead to a lifetime of asking people if they want fries with that…or worse, selling vacuum cleaners door to door. There’s no need to ask what’s not sexy about that! WE – your textbook authors – are a team of dedicated writers, tech writing teachers, designers, artists and professionals who are absolutely passionate about technical writing. That’s why we decided to create a text for you that we all loved, a text that would be free and always available to you. Now, that’s sexy."
Tamara Powell
Jonathan Arnett
Monique Logan
Cassandra Race
Tiffani Reardon
Graphic Design and Print Production Fundamentals
Graphic Design and Print Production
computer Science
This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production.Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted audience. It is within this spectrum that this textbook addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through to production is taken into consideration. And while most modern graphic design is created on computers, using design software such as the Adobe suite of products, the ideas and concepts don’t stay on the computer. To create in-store signage, for instance, the ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. This is a very wide-reaching and varied group of disciplines. Each chapter begins with a list of Learning Objectives, and concludes with Exercises and a list of Suggested Readings on the Summary page. Throughout, key terms are noted in bold and listed again in a Glossary at the end of the book.
Textbook Collective
Human Resources in the Food Service and Hospitality Industry
Trades, Professional Cook
Human Resources in the Food Services and Hospitality Industry is one of a series of Culinary Arts open textbooks developed to support the training of students and apprentices in British Columbia’s foodservice and hospitality industry. Although created with the Professional Cook, Baker and Meatcutter programs in mind, these have been designed as a modular series, and therefore can be used to support a wide variety of programs that offer training in foodservice skills.
The BC Cook Articulation Committee, go2HR
go2HR
Fundamentals Of Communications Technology
In this module, you will learn several basic concepts of communications systems such as major building blocks of a communication system, properties of electromagnetic (EM) waves, and frequency allocation in communication systems. You can quickly review the important terms used in this module in the glossary at the end of this module. As you work your way through the module, you’ll encounter some words or terms that are printed in bold. That is an indication that the term or word is in the glossary.
The Open University of Hong Kong
Maximizing Mobile 2012 Information and Communications for Developmen
Mobile phones, a rarity in many developing countries at the turn of the century, now seem to be everywhere. Between 2000 and 2012, the number of mobile phones in use world- wide grew from fewer than 1 billion to around 6 billion. The mobile revolution is transforming livelihoods, helping to create new businesses, and changing the way we communi- cate. The mobile phone network is already the biggest “machine” the world has ever seen, and now that machine is being used to deliver development opportunities on a scale never before imagined. During this second decade of the new millennium, maximizing the potential of mobile phones is a challenge that will engage governments, the private sector, and the development community alike
The World Bank
This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.
Wikibooks.org
Media Innovation
Entrepreneurship
This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.
Rebus Community
Communicative Figurations: Transforming Communications in Times of Deep Mediatization
Communicative Figurations
Transforming Communications
This open access volume is about how to research the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spreading of various technical communication media such as mobile phone and internet platforms, we are confronted with a media manifold of deep mediatization. But how can we investigate its transformative capability? This book answers this question by taking a non-media-centric perspective, researching the various figurations of collectivities and organizations humans are involved in. The first part of the book outlines a fundamental understanding of the changing media environment of deep mediatization and its transformative capacity. The second part focuses on collectivities and movements: communities in the city, critical social movements, maker, online gaming groups and networked groups of young people. The third part moves institutions and organizations into the foreground, discussing the transformation of journalism, religion, politics, and education, whilst the fourth and final part is dedicated to methodologies and perspectives.
Palgrave Macmillan, Cham
Steps to Success: Crossing the Bridge Between Literacy Research and Practice
Steps to Success
Steps to Success: Crossing the Bridge Between Literacy Research and Practice introduces instructional strategies linked to the most current research-supported practices in the field of literacy. The book includes chapters related to scientifically-based literacy research, early literacy development, literacy assessment, digital age influences on children’s literature, literacy development in underserved student groups, secondary literacy instructional strategies, literacy and modern language, and critical discourse analysis. Chapters are written by authors with expertise in both college teaching and the delivery of research-supported literacy practices in schools. The book features detailed explanations of a wide variety of literacy strategies that can be implemented by both beginning and expert practitioners. Readers will gain knowledge about topics frequently covered in college literacy courses, along with guided practice for applying this knowledge in their future or current classrooms. The book’s success-oriented framework helps guide educators toward improving their own practices and is designed to foster the literacy development of students of all
Writing as Material Practice: Substance, surface and medium
Writing as Material Practice grapples with the issue of writing as a form of material culture in its ancient and more recent manifestations, and in the contexts of production and consumption. Fifteen case studies explore the artefactual nature of writing — the ways in which materials, techniques, colour, scale, orientation and visibility inform the creation of inscribed objects and spaces, as well as structure subsequent engagement, perception and meaning making. Covering a temporal span of some 5000 years, from c.3200 BCE to the present day, and ranging in spatial context from the Americas to the Near East, the chapters in this volume bring a variety of perspectives which contribute to both specific and broader questions of writing materialities. The authors also aim to place past graphical systems in their social contexts so they can be understood in relation to the people who created and attributed meaning to writing and associated symbolic modes through a diverse array of individual and wider social practices.
Stand up, Speak out: The Practice and Ethics of Public Speaking
Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that sets Stand up, Speak out: The Practice and Ethics of Public Speaking apart from the other texts in this market.
University of Minnesota Libraries Publishing