Media, Society, Culture and You
Subtitle : An Introductory Mass Communication Text

Interpersonal communication generally refers to
the exchange of meaning between two or more
people on a personal, often one-on-one, level.
Interpersonal communication can be verbal or
nonverbal. Most often, it happens in face-to-face
settings. It differs from mass communication,
which involves sharing meaning through symbolic
messages to a wide audience from one source to
many receivers. Sometimes, particularly in
computer-mediated communication, messages
conveyed using computers, it can be difficult to tell
the difference between interpersonal communication
and mass communication because individuals can
send messages intended only for other individuals that might quickly reach large numbers of people.
Social media platforms are often structured in ways that allow interpersonal messages to “go viral” and
become mass messages whether the original sender intended to address a mass audience or not.

https://open.umn.edu

2018

Baihaqi

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Indonesia