Browse Items (32 total)

Busines infor.png
nformation systems are the combination of people, information technology, and business processes to
accomplish a business objective. Every information system (IS) has people, processes, and information technology. In fact, many IS professionals add…

A Primer on Sustainable Business.pdf
As you read A Primer on Sustainable Business, we challenge you to not think of sustainability as a program, an initiative, or an activity. Rather, sustainability is a mind-set, a philosophy, and worldview. Throughout each chapter, you are challenged…

Macroeconomics - Theory through Application.pdf
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You’re thinking, ”Yeah, sure. I’ve heard that before.“

This textbook, Macroeconomics: Theory Through Applications, centers…

Small Business Management in the 21st Century.pdf
Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human…

Sustainability, Innovation, and Entrepreneurship.pdf
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

What are the trends and forces underlying the changing character of the business-environment…

The Basics of General, Organic and Biological Chemistry.pdf
The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is for the one-semester General, Organic and Biological Chemistry course. The authors designed this textbook from the ground up to meet the…

The Business Ethics Workshop.pdf
Ethics is about determining value; it’s deciding what’s worth doing and what doesn’t matter so much. Business ethics is the way we decide what kind of career to pursue, what choices we make on the job, which companies we want to work with, and…

The Power of Selling.pdf
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process…

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Microeconomics - Theory Through Applications.pdf
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You’re thinking, ”Yeah, sure. I’ve heard that before.“

This textbook, Microeconomics: Theory Through Applications, centers…

Linear Algebra, Theory And Applications.pdf
This is a book on linear algebra and matrix theory. While it is self contained, it will work best for those who have already had some exposure to linear algebra. It is also assumed that the reader has had calculus. Some optional topics require more…

Legal Aspects of Marketing and Sales.pdf
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their…

Legal Aspects of Corporate Management and Finance.pdf
Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach.…

Law of Commercial Transactions.pdf
Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach.…

Launch! Advertising and Promotion in Real Time.pdf
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

This textbook is the first of its kind to teach advertising concepts by…

Introduction to the Law of Property, Estate Planning, and Insurance.pdf
Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and…

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Introduction to Contracts, Sales, and Product Liability.pdf
This textbook provides context and essential concepts across the entire range of legal issues with which
managers and business executives must grapple. The text provides the vocabulary and legal acumen
necessary for businesspeople to talk in an…

International Economics - Theory and Policy.pdf
This text strives to reach a median between these two approaches. First, I believe that students need to learn the theory and models to understand how economists understand the world. I also think these ideas are accessible to most students if they…

Growth and Competitive Strategy in 3 Circles.pdf
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course…

Fundamentals of Global Strategy.pdf
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to…

Foundations of Business Law and the Legal Environment.pdf
Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course.

The…

Exploring Perspectives A Concise Guide to Analysis.pdf


The reason why Randall Fallows wrote Exploring Perspectives: A Concise Guide to Analysis is simple: to help give students a better understanding of how to discover, develop, and revise an analytical essay. Here is how his 5 chapter book goes…

Economics - Theory Through Applications.pdf
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You’re thinking, ”Yeah, sure. I’ve heard that before.“

This textbook, Economics: Theory Through Applications, centers around…

Corporate Governance.pdf
Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective.

Historical data and examples including the…

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Leading_with_Cultural_Intelligence_27507.pdf
Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural…

Advanced Business Law and the Legal Environment.pdf
Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors’ Foundations of Business Law and…

Building Strategy and Performance.pdf
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future.

Kim Warren takes special care with this new textbook, Building Strategy and Performance, to ensure…

Focusing on Organizational Change.pdf
Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations’ reaction on a monthly, weekly, or even daily basis. This…

Principles of Sociological Inquiry - Qualitative and Quangtitave Methods.pdf
The author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered…

Finance, Banking and Money.pdf
The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and…

Essential of Geographic Information Systems.pdf


Essentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are nonspecialists or may only need a few maps, this book is…

Introductory Chemistry(1).pdf
David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry. This book is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two…

Introduction to Economic Analysis.pdf
This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used…

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