Principles of Marketing

Dublin Core

Title

Subject

Description

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook.

Creator

Jeff Tanner

Mary Raymond

Source

http://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf

Publisher

University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work
originally produced in 2010 by a publisher who has requested that it not receive attribution

Contributor

Cut Rita Zahara

Rights

Creative Commons

Type

Textbooks

Files

Citation

Jeff Tanner and Mary Raymond, “Principles of Marketing,” Open Educational Resources (OER) , accessed April 27, 2024, http://oer.uinsyahada.ac.id/items/show/182.