Browse Items (30 total)
- Collection: 380 Commerce, Communications, & Transportation
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Commercial Communication in the Digital Age : Information or Disinformation?
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels,…
Communication in the Real World: An Introduction to Communication Studies
Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include…
Business Communication for Success
Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing…
Understanding Media and Culture: An Introduction to Mass Communication
Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of…
Exploring Public Speaking
"The revisions include a new look and font, new graphics, and an appendix on first year issues. The table of contents is hyperlinked, and all graphics are tagged."
Original Description:
"In fifteen chapters the authors have attempted to address…
Original Description:
"In fifteen chapters the authors have attempted to address…
Implementing open access mandates in Europe
The implementation of open access policies in Europe is a socio-technical undertaking whereby a wide range of stakeholders work together to bring out the benefits of open access for European and global research. This work provides a unique overview…
International Advances in Writing Research: Cultures, Places, Measures
The thirty chapters in this edited collection were selected from the more than 500 presentations at the Writing Research Across Borders II Conference in 2011. With representatives from more than forty countries, this conference gave rise to the…
Writing Programs Worldwide: Profiles of Academic Writing in Many Places
Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined,…
Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet
"This book contributes to the foundations of a critical theory of communication as shaped by the forces of digital capitalism. One of the world's leading theorists of digital media Professor Christian Fuchs explores how the thought of some of the…
Communication Beginnings: An Introductory Listening and Speaking Text for English Language Learners
This textbook is designed for beginning-intermediate English language learners. It is composed of 7 chapters, each of which covers specific speaking and listening learning objectives and includes dialogues, interviews, discussions and conversation…
Exploring Public Speaking: 2nd Revision
This 2nd revision includes a new look and font, new graphics, and an appendix on first year issues. The table of contents is hyperlinked, and all graphics are tagged.
In fifteen chapters the authors have attempted to address all the major…
In fifteen chapters the authors have attempted to address all the major…
From Grain to Pixel : The Archival Life of Film in Transition
Film is in a state of rapid change, with the transition from analog to digital profoundly affecting not just filmmaking and distribution, but also the theoretical conceptualization of the medium film and the practice of film archiving. New forms…
Writing for Strategic Communication Industries
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic…
Exploring Movie Construction and Production
Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and…
Information Strategies for Communicators
Written by two nationally recognized experts in information strategy, this book leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual…
A Guide to Technical Communications: Strategies & Applications
Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing this textbook was to create a resource specifically focused on and applicable to the kinds of communication skills most…
After the Break : Television Theory Today
Television as we knew it is irrevocably changing. Some are gleefully announcing the death of television, others have been less sanguine but insist that television is radically changing underneath our eyes. Several excellent publications have dealt…
Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
This textbook is the first of its kind to teach advertising concepts by…
This textbook is the first of its kind to teach advertising concepts by…
Communication for Business Success (Canadian Edition)
The text has three content categories:
Foundations
Process and products
Contexts
The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus…
Sexy Technical Communication
"Sexy technical writing…we’ve got to be kidding, right? But no, we aren’t. Good technical writing is powerful and clear and gets the job done. It brings people together and solves problems. Good technical writing purrs and hums like that BMW…
Graphic Design and Print Production Fundamentals
This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production.Traditionally referred to as graphic design, communication design is the process by which messages and images…
Human Resources in the Food Service and Hospitality Industry
Human Resources in the Food Services and Hospitality Industry is one of a series of Culinary Arts open textbooks developed to support the training of students and apprentices in British Columbia’s foodservice and hospitality industry. Although…
Fundamentals Of Communications Technology
In this module, you will learn several basic concepts of communications systems such
as major building blocks of a communication system, properties of electromagnetic (EM) waves, and frequency allocation in communication systems.
You can quickly…
as major building blocks of a communication system, properties of electromagnetic (EM) waves, and frequency allocation in communication systems.
You can quickly…
Maximizing Mobile
2012
Information and Communications
for Developmen
Mobile phones, a rarity in many developing countries at the
turn of the century, now seem to be everywhere. Between
2000 and 2012, the number of mobile phones in use world-
wide grew from fewer than 1 billion to around 6 billion.…
turn of the century, now seem to be everywhere. Between
2000 and 2012, the number of mobile phones in use world-
wide grew from fewer than 1 billion to around 6 billion.…
Communication Theory
This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.
Media Innovation and Entrepreneurship
This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented…
Communicative Figurations: Transforming Communications in Times of Deep Mediatization
This open access volume is about how to research the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spreading of various technical communication media such as mobile…
Steps to Success: Crossing the Bridge Between Literacy Research and Practice
Steps to Success: Crossing the Bridge Between Literacy Research and Practice introduces instructional strategies linked to the most current research-supported practices in the field of literacy. The book includes chapters related to…
Writing as Material Practice: Substance, surface and medium
Writing as Material Practice grapples with the issue of writing as a form of material culture in its ancient and more recent manifestations, and in the contexts of production and consumption. Fifteen case studies explore the artefactual nature of…
Stand up, Speak out: The Practice and Ethics of Public Speaking
Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this…