Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human…
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
This textbook is the first of its kind to teach advertising concepts by…
The purpose of accounting is to provide a means of recording, reporting, summarizing, and interpreting economic data. In order to do this, an accounting
system must be designed. A system design serves the needs of users of accounting
information.…
Principles of Social Psychology-1st International Edition was adapted by Rajiv Jhangiani and Hammond Tarry from Charles Stagnor’s textbook Principles of Social Psychology. For information about what was changed in this adaptation, refer to the…