380 Commerce, Communications, & Transportation

Human Resources in the Food Service and Hospitality Industry

Human Resources in the Food Services and Hospitality Industry is one of a series of Culinary Arts open textbooks developed to support the training of students and apprentices in British Columbia’s foodservice and hospitality industry. Although…

Stand up, Speak out: The Practice and Ethics of Public Speaking

Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this…

Writing for Strategic Communication Industries

Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic…

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

This textbook is the first of its kind to teach advertising concepts by…

Fundamentals Of Communications Technology

In this module, you will learn several basic concepts of communications systems such
as major building blocks of a communication system, properties of electromagnetic (EM) waves, and frequency allocation in communication systems.
You can quickly…

Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet

"This book contributes to the foundations of a critical theory of communication as shaped by the forces of digital capitalism. One of the world's leading theorists of digital media Professor Christian Fuchs explores how the thought of some of the…

Communication Theory

This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.

Implementing open access mandates in Europe

The implementation of open access policies in Europe is a socio-technical undertaking whereby a wide range of stakeholders work together to bring out the benefits of open access for European and global research. This work provides a unique overview…

Communication Beginnings: An Introductory Listening and Speaking Text for English Language Learners

This textbook is designed for beginning-intermediate English language learners. It is composed of 7 chapters, each of which covers specific speaking and listening learning objectives and includes dialogues, interviews, discussions and conversation…

Writing Programs Worldwide: Profiles of Academic Writing in Many Places

Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined,…

International Advances in Writing Research: Cultures, Places, Measures

The thirty chapters in this edited collection were selected from the more than 500 presentations at the Writing Research Across Borders II Conference in 2011. With representatives from more than forty countries, this conference gave rise to the…

Writing as Material Practice: Substance, surface and medium

Writing as Material Practice grapples with the issue of writing as a form of material culture in its ancient and more recent manifestations, and in the contexts of production and consumption. Fifteen case studies explore the artefactual nature of…

After the Break : Television Theory Today

Television as we knew it is irrevocably changing. Some are gleefully announcing the death of television, others have been less sanguine but insist that television is radically changing underneath our eyes. Several excellent publications have dealt…

From Grain to Pixel : The Archival Life of Film in Transition

Film is in a state of rapid change, with the transition from analog to digital profoundly affecting not just filmmaking and distribution, but also the theoretical conceptualization of the medium film and the practice of film archiving. New forms…

Commercial Communication in the Digital Age : Information or Disinformation?

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels,…

Exploring Movie Construction and Production

Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and…

Communication for Business Success (Canadian Edition)

The text has three content categories:

Foundations
Process and products
Contexts

The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus…

Steps to Success: Crossing the Bridge Between Literacy Research and Practice

Steps to Success: Crossing the Bridge Between Literacy Research and Practice introduces instructional strategies linked to the most current research-supported practices in the field of literacy. The book includes chapters related to…

Sexy Technical Communication

"Sexy technical writing…we’ve got to be kidding, right? But no, we aren’t. Good technical writing is powerful and clear and gets the job done. It brings people together and solves problems. Good technical writing purrs and hums like that BMW…

Exploring Public Speaking

"The revisions include a new look and font, new graphics, and an appendix on first year issues. The table of contents is hyperlinked, and all graphics are tagged."

Original Description:

"In fifteen chapters the authors have attempted to address…

Communicative Figurations: Transforming Communications in Times of Deep Mediatization

This open access volume is about how to research the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spreading of various technical communication media such as mobile…

Maximizing Mobile 2012 Information and Communications for Developmen

Maximizing Mobile<br />
2012<br />
Information and Communications <br />
for Developmen

Mobile phones, a rarity in many developing countries at the
turn of the century, now seem to be everywhere. Between
2000 and 2012, the number of mobile phones in use world-
wide grew from fewer than 1 billion to around 6 billion.…

Graphic Design and Print Production Fundamentals

This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production.Traditionally referred to as graphic design, communication design is the process by which messages and images…

Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of…

Media Innovation and Entrepreneurship

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented…

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Items in the 380 Commerce, Communications, & Transportation Collection